The blog

The Alcohol IBA blog was set up to promote learning, understanding and the delivery of IBA amongst all roles that have the opportunity to deliver it.

IBA is a cost-effective simple intervention that proven to reduce risky drinking. It is a key part of the national effort to reduce alcohol-related harm, but it needs widespread delivery to achieve this.

The blog aims to support the IBA agenda by sharing information and learning relating to IBA, and sign-posting to key resources. It should also offer a space for new ideas about improving the delivery or implementation of IBA, particularly in settings or organisations where we know less about how best to do it.

The blog was set by James Morris, Director of the Alcohol Academy, to suport the delivery and implementation of IBA. However it has been set up to be contributor-led so that a range of ideas and experiences can be shared. The blog is open to relevant contributors who have ideas or expertise on IBA that will support these aims.

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